# How to connect to Amazon Seller Central

This guide walks you through connecting your own Amazon Seller Central account, so that the application you are setting up can read your Amazon data (orders, products and related information) through Amazon's Selling Partner API.

You fill in three settings and then authorise the connection with Amazon:

1. The Seller Central login region where your seller account lives
2. The marketplace or marketplaces you want data from
3. Your Merchant Token

## Prerequisites

- An active Amazon Seller Central account.
- A Seller Central sign-in that is allowed to authorise applications for that account. This is normally the primary account holder, or a user who has been given the "Develop Apps" / API authorisation permission.
- The application you are connecting must already be published with Amazon. See the note below.

### The application must be published with Amazon first

When you press **Connect**, you are sent to Amazon to approve access. Amazon only shows that approval screen for Selling Partner API applications it has reviewed and published. If the application is still in draft with Amazon, Amazon stops the authorisation and shows an error on its own page.

There is nothing you can change in your Seller Central settings to get past this. If it happens, contact the provider whose product you are connecting your Amazon account to, and ask them to confirm that their Selling Partner API application is published. They can then tell you when to try again.

## Step 1: Select your Seller Central login region

Pick the entry that matches the Seller Central site you sign in to. This tells Amazon where to send you for the approval screen.

| Region option | Seller Central URL |
|---|---|
| 🇦🇺 Australia (.com.au) | `https://sellercentral.amazon.com.au` |
| 🇧🇪 Belgium (.com.be) | `https://sellercentral.amazon.com.be` |
| 🇧🇷 Brazil (.com.br) | `https://sellercentral.amazon.com.br` |
| 🇨🇦 Canada (.ca) | `https://sellercentral.amazon.ca` |
| 🇪🇬 Egypt (.eg) | `https://sellercentral.amazon.eg` |
| 🇪🇺 Europe (.com) | `https://sellercentral-europe.amazon.com` |
| 🇮🇳 India (.in) | `https://sellercentral.amazon.in` |
| 🇮🇪 Ireland (.ie) | `https://sellercentral.amazon.ie` |
| 🇯🇵 Japan (.co.jp) | `https://sellercentral.amazon.co.jp` |
| 🇲🇽 Mexico (.com.mx) | `https://sellercentral.amazon.com.mx` |
| 🇳🇱 Netherlands (.nl) | `https://sellercentral.amazon.nl` |
| 🇵🇱 Poland (.pl) | `https://sellercentral.amazon.pl` |
| 🇸🇦 Saudi Arabia (.sa) | `https://sellercentral.amazon.sa` |
| 🇸🇬 Singapore (.sg) | `https://sellercentral.amazon.sg` |
| 🇿🇦 South Africa (.co.za) | `https://sellercentral.amazon.co.za` |
| 🇸🇪 Sweden (.se) | `https://sellercentral.amazon.se` |
| 🇹🇷 Turkey (.com.tr) | `https://sellercentral.amazon.com.tr` |
| 🇦🇪 U.A.E. (.ae) | `https://sellercentral.amazon.ae` |
| 🇺🇸 US (.com) | `https://sellercentral.amazon.com` |

**Selling in Germany, Spain, France, Italy or the United Kingdom?** Choose **🇪🇺 Europe (.com)**. Amazon uses one shared sign-in address for those countries, so they do not have separate entries in the list.

Amazon publishes this list on its own [Seller Central URLs](https://developer-docs.amazon.com/sp-api/docs/seller-central-urls) page. If you sign in somewhere that is not in the list above, check that page and contact [Apideck Support](https://help.apideck.com/en/articles/7774658).

## Step 2: Select your marketplace IDs

A marketplace ID identifies the Amazon store you sell in. Select the marketplace you want data from; select several if you sell in more than one and want data from each of them.

| Marketplace | Marketplace ID |
|---|---|
| 🇦🇺 Australia | `A39IBJ37TRP1C6` |
| 🇧🇷 Brazil | `A2Q3Y263D00KWC` |
| 🇧🇪 Belgium | `AMEN7PMS3EDWL` |
| 🇨🇦 Canada | `A2EUQ1WTGCTBG2` |
| 🇩🇪 Germany | `A1PA6795UKMFR9` |
| 🇪🇬 Egypt | `ARBP9OOSHTCHU` |
| 🇪🇸 Spain | `A1RKKUPIHCS9HS` |
| 🇫🇷 France | `A13V1IB3VIYZZH` |
| 🇮🇳 India | `A21TJRUUN4KGV` |
| 🇮🇪 Ireland | `A28R8C7NBKEWEA` |
| 🇮🇹 Italy | `APJ6JRA9NG5V4` |
| 🇯🇵 Japan | `A1VC38T7YXB528` |
| 🇲🇽 Mexico | `A1AM78C64UM0Y8` |
| 🇳🇱 Netherlands | `A1805IZSGTT6HS` |
| 🇵🇱 Poland | `A1C3SOZRARQ6R3` |
| 🇸🇦 Saudi Arabia | `A17E79C6D8DWNP` |
| 🇸🇬 Singapore | `A19VAU5U5O7RUS` |
| 🇸🇪 Sweden | `A2NODRKZP88ZB9` |
| 🇹🇷 Turkey | `A33AVAJ2PDY3EV` |
| 🇿🇦 South Africa | `AE08WJ6YKNBMC` |
| 🇦🇪 United Arab Emirates | `A2VIGQ35RCS4UG` |
| 🇬🇧 United Kingdom | `A1F83G8C2ARO7P` |
| 🇺🇸 United States of America | `ATVPDKIKX0DER` |

These identifiers come from Amazon's own [marketplace IDs](https://developer-docs.amazon.com/sp-api/docs/marketplace-ids) page, which is the place to check when Amazon adds a marketplace. If a marketplace you sell in is missing from the list above, contact [Apideck Support](https://help.apideck.com/en/articles/7774658).

## Step 3: Find your Merchant Token

Your Merchant Token (Amazon also calls it your Seller ID) is a code that identifies your seller account, for example `A2345SIRxxxxxx`.

To find it in Seller Central:

1. Sign in to Seller Central for your own region.
2. Open **Settings** (the gear icon in the top right corner) and choose **Account Info**.
3. Under **Business Information**, select **Your Merchant Token**.
4. Copy the token and paste it into the **Merchant Token** field.

If you sign in to the US site, you can go straight there with [this link](https://sellercentral.amazon.com/sw/AccountInfo/MerchantToken). On other sites, replace the `sellercentral.amazon.com` part with your own Seller Central address from Step 1.

Copy the token that belongs to the region you selected in Step 1.

## Step 4: Save the settings and connect

1. Check the three settings: Seller Central login region, marketplace IDs and Merchant Token. All three are required, so the form will not save until each one is filled in.
2. Select **Save settings**.
3. Select **Connect**.
4. You are taken to Amazon. Sign in to Seller Central if you are asked to, review what the application is requesting, and confirm.
5. Amazon sends you back, and the connection shows as connected.

## Troubleshooting

**Amazon shows an error on its own page instead of asking you to approve.** The most common cause is an application that Amazon has not published yet. You cannot resolve this from your seller account: contact the provider whose product you are connecting to, as described under Prerequisites.

**Amazon does not recognise your sign-in, or sends you to the wrong site.** The Seller Central login region is probably not the one you use. Go back to Step 1 and check it, remembering that Germany, Spain, France, Italy and the United Kingdom all use the **🇪🇺 Europe (.com)** entry.

**The connection works, but data from one of your stores is missing.** Check that you selected a marketplace ID for every store you want data from in Step 2, and that your Merchant Token belongs to the same seller account.

**Requests start failing after the connection was working.** Two common causes. Amazon asks every seller to reauthorise an application once a year, and again whenever the provider adds a new permission to it, so a connection that has run for a while may simply need you to connect again here. Otherwise Amazon can hold back API data when the seller account itself needs attention, for example when billing details have to be updated: open **Settings > Account Info** in Seller Central and follow any notice shown there, then allow up to 48 hours. If neither applies, contact the provider who operates the integration.

Still stuck? Contact [Apideck Support](https://help.apideck.com/en/articles/7774658).

## Additional resources

- [Amazon Seller Central URLs](https://developer-docs.amazon.com/sp-api/docs/seller-central-urls)
- [Amazon marketplace IDs](https://developer-docs.amazon.com/sp-api/docs/marketplace-ids)
- [Apideck Amazon Seller Central documentation](https://developers.apideck.com/apis/ecommerce/amazon-seller-central)