Lead API

Leads

edge-case

The name of the company the lead is associated with.

Indicates the associated currency for an amount of money. Values correspond to [ISO 4217](https://en.wikipedia.org/wiki/ISO_4217).

Currency

UNKNOWN_CURRENCY

medium

When custom mappings are configured on the resource, the result is included here.

language code according to ISO 639-1. For the United States - EN

The pass_through property allows passing service-specific, custom data or structured modifications in request body when creating or updating resources.

critical

high

Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.

ActiveCampaign

CRM API

Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today.

Close.io

When you need CRM software that works with G Suite, you need Copper. Give us a try and see how we can help your business build stronger customer relationships.

Copper

Flexmail is a Belgian company that offers a user-friendly and cloud-based tool to run your email campaigns, build your target audiences and reach your goals.

Flexmail

Email Marketing API

HubSpot is your all-in-one stop for all of your marketing software needs.

oauth_credentials

HubSpot

Third-party scripts API

We make customer messaging apps for sales, marketing, and support, connected on one platform. Our mission is to make business personal again.

Intercom

Issue Tracking API

Customer Support API

Dynamics CRM is a leading customer resource management and enterprise resource planning software.

connection

Microsoft Dynamics CRM

Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business. Sign up for a 14-day free trial.

Pipedrive

The #1 simple CRM for small businesses selling B2B. Integrate with Google & Outlook. Be fully mobile. Automate your CRM from existing data.

Salesflare

CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS. Free 30 day trial.

Salesforce

Slack is where work flows. It's where the people you need, the information you share, and the tools you use come together to get things done.

Slack

Team Messaging API

Faced with a mountain of administration? Don’t panic. We’ll guide you over.

Teamleader

Zendesk Sell (formerly Base) is a sales automation tool to enhance productivity, processes, and pipeline visibility for sales teams.

Zendesk Sell

Zoho makes it easy to get the complete picture of your sales cycle and stay on top of your business opportunities. Never lose another lead again.

Zoho CRM

x-apideck-app-id

ID of the consumer which you want to get or push data from

x-apideck-consumer-id

Cursor to start from. You can find cursors for next/previous pages in the meta.cursors property of the response.

cursor

The 'fields' parameter allows API users to specify the fields they want to include in the API response. If this parameter is not present, the API will return all available fields. If this parameter is present, only the fields specified in the comma-separated string will be included in the response. Nested properties can also be requested by using a dot notation. <br /><br />Example: `fields=name,email,addresses.city`<br /><br />In the example above, the response will only include the fields "name", "email" and "addresses.city". If any other fields are available, they will be excluded.

fields

filter

sort

Number of results to return. Minimum 1, Maximum 200, Default 20

limit

Include raw response. Mostly used for debugging purposes

Provide the service id you want to call (e.g., pipedrive). Only needed when a consumer has activated multiple integrations for a Unified API.

x-apideck-service-id

Name of the contact person at the address

country code according to ISO 3166-1 alpha-2.

Address field that holds a sublocality, such as a county

Line 1 of the address e.g. number, street, suite, apt #, etc.

Notes

Salutation of the contact person at the address

The address string. Some APIs don't provide structured address data.

Contains parameter or domain specific information related to the error and why it occurred.

Contains an explanation of the status_code as defined in HTTP/1.1 standard (RFC 7231)

A human-readable message providing more details about the error.

The name which you used in opening your bank account.

Bank Account Name

A bank account number is a number that is tied to your bank account. If you have several bank accounts, such as personal, joint, business (and so on), each account will have a different account number.

Bank Account Number

Account Type

A bank code is a code assigned by a central bank, a bank supervisory body or a Bankers Association in a country to all its licensed member banks or financial institutions.

Bank Code

Bank Name

A branch identifier is a unique identifier for a branch of a bank or financial institution.

Branch Identifier

A BSB is a 6 digit numeric code used for identifying the branch of an Australian or New Zealand bank or financial institution.

BSB Number

The International Bank Account Number (IBAN).

A routing number is a nine-digit code used to identify a financial institution in the United States.

Routing number

Description

Name

Unique consumer identifier. You can freely choose a consumer ID yourself. Most of the time, this is an ID of your internal data model that represents a user or account in your system (for example account:12345). If the consumer doesn't exist yet, Vault will upsert a consumer based on your ID.

The service provider's ID of the entity that triggered this event

The type entity that triggered this event

The current count this request event has been attempted

ISO Datetime for when the original event occurred

Links to navigate to previous or next pages through the API

Link to navigate to the current page through the API

Link to navigate to the previous page through the API

Simple object allowing any properties for direct extension.

Array of objects for structured data modifications via paths.

Optional identifier for a workflow operation to which this pass_through should be applied. This is useful for Unify calls that are making more than one downstream request.

Identifier for the service to which this pass_through should be applied.

All passthrough query parameters are passed along to the connector as is (?pass_through[search]=leads becomes ?search=leads)

The area code of the phone number, e.g. 323

Area code

The country code of the phone number, e.g. +1

Country code

Phone extension

Phone number

Raw response from the integration when raw=true query param is provided

A binary value used to detect updates to a object and prevent data conflicts. It is incremented each time an update is made to the object.

Row version

URL of the social link, e.g. https://www.twitter.com/apideck

The direction in which to sort the results

Contains an explanation of the status_code as defined in HTTP/1.1 standard (RFC 6585)

A object containing a unique identifier for the resource that was created, updated, or deleted.

UnifiedId

To access our API, you need to sign up and obtain your unique API key. Each Unify application is assigned a single API key. You can locate your API key in the Configuration Settings section of your Apideck application. Additionally, your application’s application_id is available on the same page.

Authenticate your API requests by including your test or live secret API key in the request header.

- Bearer authorization header: `Authorization: Bearer "YOUR_API_KEY_HERE"`
- Application id header: `x-apideck-app-id: "YOUR_APP_ID_HERE"`

You should use the public keys on the SDKs and the secret keys to authenticate API requests.

**Do not share or include your secret API keys on client side code.** Your API keys carry significant privileges. Please ensure to keep them 100% secure and be sure to not share your secret API keys in areas that are publicly accessible like GitHub.

Learn how to set the Authorization header inside Postman https://learning.postman.com/docs/postman/sending-api-requests/authorization/#api-key

Go to Unify to grab your API KEY https://app.apideck.com/unify/api-keys


Authorization

The ID of the consumer which you want to get or push data from

Welcome to the Lead API.

You can use this API to access all Lead API endpoints.

## Base URL

The base URL for all API requests is `https://unify.apideck.com`

## Headers

Custom headers that are expected as part of the request. Note that [RFC7230](https://tools.ietf.org/html/rfc7230) states header names are case insensitive.

| Name                  | Type    | Required | Description                                                                                                                                                    |
| --------------------- | ------- | -------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| x-apideck-consumer-id | String  | Yes      | The id of the customer stored inside Apideck Vault. This can be a user id, account id, device id or whatever entity that can have integration within your app. |
| x-apideck-service-id  | String  | No       | Describe the service you want to call (e.g., pipedrive). Only needed when a customer has activated multiple integrations for the same Unified API.             |
| x-apideck-raw         | Boolean | No       | Include raw response. Mostly used for debugging purposes.                                                                                                      |
| x-apideck-app-id      | String  | Yes      | The application id of your Unify application. Available at https://app.apideck.com/unify/api-keys.                                                             |
| Authorization         | String  | Yes      | Bearer API KEY                                                                                                                                                 |

## Authorization

You can interact with the API through the authorization methods below.



## Pagination

All API resources have support for bulk retrieval via list APIs.  Apideck uses cursor-based pagination via the optional `cursor` and `limit` parameters.

To fetch the first page of results, call the list API without a `cursor` parameter. Afterwards you can fetch subsequent pages by providing a cursor parameter. You will find the next cursor in the response body in `meta.cursors.next`. If `meta.cursors.next` is `null` you're at the end of the list.

In the REST API you can also use the `links` from the response for added convenience. Simply call the URL in `links.next` to get the next page of results.

### Query Parameters

| Name   | Type   | Required | Description                                                                                                        |
| ------ | ------ | -------- | ------------------------------------------------------------------------------------------------------------------ |
| cursor | String | No       | Cursor to start from. You can find cursors for next & previous pages in the meta.cursors property of the response. |
| limit  | Number | No       | Number of results to return. Minimum 1, Maximum 200, Default 20                                                    |

### Response Body

| Name                  | Type   | Description                                                        |
| --------------------- | ------ | ------------------------------------------------------------------ |
| meta.cursors.previous | String | Cursor to navigate to the previous page of results through the API |
| meta.cursors.current  | String | Cursor to navigate to the current page of results through the API  |
| meta.cursors.next     | String | Cursor to navigate to the next page of results through the API     |
| meta.items_on_page    | Number | Number of items returned in the data property of the response      |
| links.previous        | String | Link to navigate to the previous page of results through the API   |
| links.current         | String | Link to navigate to the current page of results through the API    |
| links.next            | String | Link to navigate to the next page of results through the API       |

⚠️ `meta.cursors.previous`/`links.previous` is not available for all connectors.

## SDKs and API Clients

We currently offer a [Node.js](https://developers.apideck.com/sdks/node), [PHP](https://developers.apideck.com/sdks/php), [Python](https://developers.apideck.com/sdks/python) and [.NET](https://developers.apideck.com/sdks/dot-net) SDK.
Need another SDK? [Request the SDK of your choice](https://requests.apideck.io/request).

## Debugging

Because of the nature of the abstraction we do in Apideck Unify we still provide the option to the receive raw requests and responses being handled underlying. By including the raw flag `?raw=true` in your requests you can still receive the full request. Please note that this increases the response size and can introduce extra latency.

## Errors

The API returns standard HTTP response codes to indicate success or failure of the API requests. For errors, we also return a customized error message inside the JSON response. You can see the returned HTTP status codes below.

| Code | Title                | Description                                                                                                                                                                                              |
| ---- | -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 200  | OK                   | The request message has been successfully processed, and it has produced a response. The response message varies, depending on the request method and the requested data.                                |
| 201  | Created              | The request has been fulfilled and has resulted in one or more new resources being created.                                                                                                              |
| 204  | No Content           | The server has successfully fulfilled the request and that there is no additional content to send in the response payload body.                                                                          |
| 400  | Bad Request          | The receiving server cannot understand the request because of malformed syntax. Do not repeat the request without first modifying it; check the request for errors, fix them and then retry the request. |
| 401  | Unauthorized         | The request has not been applied because it lacks valid authentication credentials for the target resource.                                                                                              |
| 402  | Payment Required     | Subscription data is incomplete or out of date. You'll need to provide payment details to continue.                                                                                                      |
| 403  | Forbidden            | You do not have the appropriate user rights to access the request. Do not repeat the request.                                                                                                            |
| 404  | Not Found            | The origin server did not find a current representation for the target resource or is not willing to disclose that one exists.                                                                           |
| 409  | Conflict             | The request could not be completed due to a conflict with the current state of the target resource.                                                                                                      |
| 422  | Unprocessable Entity | The server understands the content type of the request entity, and the syntax of the request entity is correct but was unable to process the contained instructions.                                     |
| 429  | Too Many Requests    | You sent too many requests in a given amount of time ("rate limit"). Try again later                                                                                                                     |
| 5xx  | Server Errors        | Something went wrong with the Unify API. These errors are logged on our side. You can contact our team to resolve the issue.                                                                             |

### Handling errors

The Unify API and SDKs can produce errors for many reasons, such as a failed requests due to misconfigured integrations, invalid parameters, authentication errors, and network unavailability.

### Error Types

#### RequestValidationError

Request is not valid for the current endpoint. The response body will include details on the validation error. Check the spelling and types of your attributes, and ensure you are not passing data that is outside of the specification.

#### UnsupportedFiltersError

Filters in the request are valid, but not supported by the connector. Remove the unsupported filter(s) to get a successful response.

#### UnsupportedSortFieldError

Sort field (`sort[by]`) in the request is valid, but not supported by the connector. Replace or remove the sort field to get a successful response.

#### InvalidCursorError

Pagination cursor in the request is not valid for the current connector. Make sure to use a cursor returned from the API, for the same connector.

#### ConnectorExecutionError

A Unified API request made via one of our downstream connectors returned an unexpected error. The `status_code` returned is proxied through to error response along with their original response via the error detail.

#### UnauthorizedError

We were unable to authorize the request as made. This can happen for a number of reasons, from missing header params to passing an incorrect authorization token. Verify your Api Key is being set correctly in the authorization header. ie: `Authorization: 'Bearer sk_live_***'`

#### ConnectorCredentialsError

A request using a given connector has not been authorized. Ensure the connector you are trying to use has been configured correctly and been authorized for use.

#### ConnectorDisabledError

A request has been made to a connector that has since been disabled. This may be temporary - You can contact our team to resolve the issue.

#### ConnectorRateLimitError

You sent too many request to a connector. These rate limits vary from connector to connector. You will need to try again later.

#### RequestLimitError

You have reached the number of requests included in your Free Tier Subscription. You will not be able to make further requests until you upgrade your subscription. Please reach out to sales@apideck.com to continue making requests.

#### EntityNotFoundError

You've made a request for a resource or route that does not exist. Verify your path parameters or any identifiers used to fetch this resource.

#### OAuthCredentialsNotFoundError

When adding a connector integration that implements OAuth, both a `client_id` and `client_secret` must be provided before any authorizations can be performed. Verify the integration has been configured properly before continuing.

#### IntegrationNotFoundError

The requested connector integration could not be found associated to your `application_id`. Verify your `application_id` is correct, and that this connector has been added and configured for your application.

#### ConnectionNotFoundError

A valid connection could not be found associated to your `application_id`. Something _may_ have interrupted the authorization flow. You may need to start the connector authorization process again.

#### ConnectionSettingsError

The connector has required settings that were not supplied. Verify `connection.settings` contains all required settings for the connector to be callable.

#### ConnectorNotFoundError

A request was made for an unknown connector. Verify your `service_id` is spelled correctly, and that this connector is enabled for your provided `unified_api`.

#### OAuthRedirectUriError

A request was made either in a connector authorization flow, or attempting to revoke connector access without a valid `redirect_uri`. This is the url the user should be returned to on completion of process.

#### OAuthInvalidStateError

The state param is required and is used to ensure the outgoing authorization state has not been altered before the user is redirected back. It also contains required params needed to identify the connector being used. If this has been altered, the authorization will not succeed.

#### OAuthCodeExchangeError

When attempting to exchange the authorization code for an `access_token` during an OAuth flow, an error occurred. This may be temporary. You can reattempt authorization or contact our team to resolve the issue.

#### OAuthConnectorError

It seems something went wrong on the connector side. It's possible this connector is in `beta` or still under development. We've been notified and are working to fix this issue.

#### MappingError

There was an error attempting to retrieve the mapping for a given attribute. We've been notified and are working to fix this issue.

#### ConnectorMappingNotFoundError

It seems the implementation for this connector is incomplete. It's possible this connector is in `beta` or still under development. We've been notified and are working to fix this issue.

#### ConnectorResponseMappingNotFoundError

We were unable to retrieve the response mapping for this connector. It's possible this connector is in `beta` or still under development. We've been notified and are working to fix this issue.

#### ConnectorOperationMappingNotFoundError

Connector mapping has not been implemented for the requested operation. It's possible this connector is in `beta` or still under development. We've been notified and are working to fix this issue.

#### ConnectorWorkflowMappingError

The composite api calls required for this operation have not been mapped entirely. It's possible this connector is in `beta` or still under development. We've been notified and are working to fix this issue.

#### ConnectorOperationUnsupportedError

You're attempting a call that is not supported by the connector. It's likely this operation is supported by another connector, but we're unable to implement for this one.

#### PaginationNotSupportedError

Pagination is not yet supported for this connector, try removing limit and/or cursor from the query. It's possible this connector is in `beta` or still under development. We've been notified and are working to fix this issue.

## API Design

### API Styles and data formats

#### REST API

The API is organized around [REST](https://restfulapi.net/), providing simple and predictable URIs to access and modify objects. Requests support standard HTTP methods like GET, PUT, POST, and DELETE and standard status codes. JSON is returned by all API responses, including errors. In all API requests, you must set the content-type HTTP header to application/json. All API requests must be made over HTTPS. Calls made over HTTP will fail.

##### Available HTTP methods

The Apideck API uses HTTP verbs to understand if you want to read (GET), delete (DELETE) or create (POST) an object. When your web application cannot do a POST or DELETE, we provide the ability to set the method through the query parameter \_method.

```
POST /messages
GET /messages
GET /messages/{messageId}
PATCH /messages/{messageId}
DELETE /messages/{messageId}
```

Response bodies are always UTF-8 encoded JSON objects, unless explicitly documented otherwise. For some endpoints and use cases we divert from REST to provide a better developer experience.

### Schema

All API requests and response bodies adhere to a common JSON format representing individual items, collections of items, links to related items and additional meta data.

### Meta

Meta data can be represented as a top level member named “meta”. Any information may be provided in the meta data. It’s most common use is to return the total number of records when requesting a collection of resources.

### Request IDs

Each API request has an associated request identifier. You can find this value in the response headers, under Request-Id. You can also find request identifiers in the URLs of individual request logs in your Dashboard. If you need to contact us about a specific request, providing the request identifier will ensure the fastest possible resolution.

### Fixed field types

#### Dates

The dates returned by the API are all represented in UTC (ISO8601 format).

This example `2019-11-14T00:55:31.820Z` is defined by the ISO 8601 standard. The T in the middle separates the year-month-day portion from the hour-minute-second portion. The Z on the end means UTC, that is, an offset-from-UTC of zero hours-minutes-seconds. The Z is pronounced "Zulu" per military/aviation tradition.

The ISO 8601 standard is more modern. The formats are wisely designed to be easy to parse by machine as well as easy to read by humans across cultures.

#### Prices and Currencies

All prices returned by the API are represented as integer amounts in a currency’s smallest unit. For example, $5 USD would be returned as 500 (i.e, 500 cents).

For zero-decimal currencies, amounts will still be provided as an integer but without the need to divide by 100. For example, an amount of ¥5 (JPY) would be returned as 5.

All currency codes conform to [ISO 4217](https://en.wikipedia.org/wiki/ISO_4217).

## Support

If you have problems or need help with your case, you can always reach out to our Support.

## Static IP

Some of the APIs you want to use can require a static IP. Apideck's static IP feature allows you to use Apideck with a fixed IP avoiding the need for you to set up your own infrastructure. This feature is currently available to all Apideck customers.
To use this feature, the API Vendor will need to whitelist the associated static IP addresses.
The provided static IP addresses are fixed to their specified region and shared by all customers who use this feature.

- EU Central 1: **18.197.244.247**, **18.156.9.3**, **3.65.139.215**
- Other: upcoming

  More info about our data security can be found at [https://compliance.apideck.com/](https://compliance.apideck.com/)

Apache 2.0

Event broadcast when a lead has been created.

x-apideck-event-type

HMAC SHA-256 signature of the request body, used to verify the webhook came from Apideck

x-apideck-signature

A unique identifier for the webhook event, can be used to prevent duplicate processing

x-apideck-idempotency-key

An idempotency key is a unique value generated to recognize subsequent retries/duplicates of the same request.

Return a 200 status to indicate that the data was received successfully.

Event broadcast when a lead has been deleted.

Event broadcast when a lead has been updated.

Lead connectors